5 Highlights Spotted at Cosmopack Bologna 2025

Cosmopack Bologna 2025 was a fantastic opportunity for us to explore the future of beauty and packaging. Walking through the bustling halls, we were inspired by how brands are integrating sustainability, technology, and wellness into their offerings.

Here are five key highlights that resonated with us and the work we do in vision systems, traceability, and smart manufacturing solutions.

1. Ultra-Minimalist and Sustainable Packaging

Sustainability has always been a driving force for us at SEA Vision, and it was exciting to see so many brands embracing eco-conscious packaging. With upcoming legislation pushing for more responsible solutions, the industry is stepping up with some truly innovative approaches.

We were particularly impressed by the biodegradable wax packaging and water-dissolvable sachets—proof that beauty brands are rethinking their environmental impact. As we continue to develop advanced tracking and serialization solutions, we see huge potential in helping brands ensure full transparency in sustainable packaging efforts.

2. Neurocosmetics for Mood-Boosting

Neurocosmetics is the intersection of science and self-care. With ingredients designed to stimulate mood-lifting hormones, these products go beyond aesthetics to enhance emotional well-being.

This trend reinforces the idea that beauty is more than skin deep - something we’ve always believed in as we develop technologies that bring efficiency and quality to skincare manufacturing.

3. Keep It Glassy

Walking through Cosmopack, it was impossible to ignore the shine - literally! The glass trend has expanded beyond skincare to makeup, nails, and hair, and the demand for high-gloss, ultra-hydrated products is skyrocketing.

With our expertise in product inspection and quality control, we couldn’t help but think about how precision manufacturing plays a role in achieving these flawless finishes. From glossy blushes to shine-boosting hair masks, the industry is proving that hydration and luminosity are here to stay.

4. Ultra-Targeted Lifting Solutions

As beauty becomes more advanced, we’re seeing a shift toward ultra-targeted treatments. The boom in minimally invasive aesthetic procedures has inspired skincare: lifting and tightening effects are now needles-free.

At Cosmopack, we saw innovations like cupping-inspired lip-lifting balms and peptide-infused eyelid lifters, proving that skincare is becoming more personalized than ever. At SEA Vision, we understand the importance of precision - whether in beauty formulations or in ensuring the accuracy of serialized product tracking.

5. AI Vision Inspection Systems for Cosmetic Manufacturing

Among the many technologies showcased at Cosmopack Bologna, one innovation has captured significant attention - SEA Vision’s AI-powered lipstick inspection technology. This award-winning system has been drawing visitors' curiosity.

Traditionally, lipstick inspection has relied on human evaluation, a process prone to inconsistencies. SEA Vision, in collaboration with ARGO Vision, has developed an AI-driven solution that ensures unmatched precision, consistency, and efficiency. The system autonomously detects imperfections, ensuring that every product meets the highest standards before reaching consumers.

One of the most exciting aspects of the demonstration has been its interactive nature. Visitors have been encouraged to bring their own lipsticks to the booth, allowing the AI to analyze products it has never seen before. 

As brands face increasing pressure to deliver flawless products while maintaining high production efficiency, AI-driven quality control is no longer a futuristic concept. 

Final Thoughts

Attending Cosmopack Bologna 2025 reaffirmed what we at SEA Vision believe: innovation in beauty is accelerating at an unprecedented pace. Whether through sustainability, advanced skincare, or the expansion of wellness into new areas, the industry is evolving in exciting ways. As a company dedicated to vision inspection, serialization, and digitalization, we are eager to support brands in bringing these innovations to market with the highest standards of quality and transparency. We left Cosmopack inspired -and we can’t wait to see where these trends take the industry next!