We’re excited to share that our campaign dedicated to SEA Vision’s core values — developed in close collaboration with Tunnel Studios — has been recognized with two awards at the Mediastars Awards 2025.
But while the recognition is meaningful, what matters most is how we got there. This recognition reflects a shared journey between our HR and Marketing teams and the Tunnel Studios creatives — a process focused on defining and expressing SEA Vision’s unique values.
This campaign isn't just about design — it’s a visual manifesto of our culture.
As a tech-driven, international company rooted in human relationships, we wanted a way to translate our core values into something tangible — something people could recognize, connect with, and feel part of.
With a bold POP-inspired visual style, vibrant colors, and a motivational tone, the campaign transformed our values into a compelling and distinctive narrative.
✔️ DIALOGUE: Open communication as a bridge for connection and growth. Stylized mouths and comic-book-style speech bubbles make the message clear, playful, and instantly engaging.
✔️ INNOVATION: The engine of change. A lightbulb in place of a head symbolizes creativity and brilliant ideas, while the Rubik’s Cube reflects complexity and problem-solving.
✔️COURAGE: Facing challenges with boldness and determination. The image of a person flying on a paper airplane evokes the act of taking flight — fearless and forward — turning something fragile (paper) into a vehicle for progress.
✔️ BELONGING: The power of unity and collaboration. A “fist bump” between hands on an energetic background captures the spirit of teamwork and shared purpose.
This campaign was shaped by insight. It all started in 2022 with a deep dive into our Employee Value Proposition (EVP). Through structured interviews and internal analysis, we set out to understand how SEA Vision culture is really experienced by the people who live it every day.
The recent recognition at the Mediastars Awards 2025 — with a First Prize for Employer Branding and a Special Star for Art Direction — is a proud milestone.
But more than the awards, it affirms the power of doing things the right way: with alignment, with listening, and with a clear, shared vision. Special thanks to Tunnel Studios and creative directors Luca Bergo and Federico Gualtieri for translating our identity into a visual language that’s powerful, original, and true to who we are!