80% Cosmetics Consumers Demand Transparency

A recent report revealed that 80% of consumers want stricter safety regulations in the beauty industry. Nine out of ten consumers now buy clean personal care products. Another study indicates that 67% of shoppers actively check product labels for safety certifications before making a purchase.

This growing demand isn’t just about compliance - it’s about trust.

Today’s consumers are more informed, more skeptical, and more willing to switch brands if they feel a company isn’t being transparent about ingredients, sourcing, and safety.

For cosmetics manufacturers, this means the pressure is on providing clearer, verifiable product information. 

So, how can brands meet these expectations while also streamlining operations and ensuring compliance? The answer lies in advanced technology like SEA Vision’s traceability and vision inspection solutions. 

Digital Product Passports: Giving Consumers the Information They Want

Imagine a world where every physical cosmetic product comes with a scannable digital passport, offering real-time access to its digital twin.

Inside the customer can find all the detailed ingredient lists, sourcing information, and safety certifications. With SEA Vision’s technology, this isn’t a futuristic concept - it’s a reality brands can implement today.

Digital Product Passports enable brands to:

• Provide ingredient transparency with verifiable data
• Show sourcing and sustainability credentials
• Meet future regulatory requirements with ease
• Improve consumer trust & brand loyalty

Even though Digital Product Passports are not yet mandatory by regulation, forward-thinking cosmetics manufacturers can get ahead of the game.

Implementing this solution early not only ensures compliance with future regulations but also provides key business advantages. By embedding a QR code on packaging, or other data carrier such as RFID, manufacturers empower consumers to make informed purchasing decisions with just a quick scan.

At the same time, brands can gain valuable metrics about sales and customer behavior, build stronger connections with their consumer base, and enhance loyalty in an increasingly competitive beauty market. 

SEA Vision is proud to be part of the CIRPASS 2 group, actively contributing to the development of industry-wide digital product passport standards. Our solutions help brands stay at the forefront of innovation, ensuring they remain competitive in a fast-evolving regulatory landscape.

What is CIRPASS 2 and Why Does It Matter for Cosmetics Transparency?

CIRPASS 2 is a European Commission-funded initiative focused on developing standardized Digital Product Passports (DPPs) across multiple industries, including cosmetics. Its goal is to establish a harmonized framework that enables brands to provide transparent, verifiable product information to consumers and regulators.

Why is CIRPASS 2 Important for the Beauty Industry?

Consumers are demanding more transparency, and regulatory bodies are tightening safety and sustainability requirements from the beauty industry. Digital Product Passports are a key solution to meet these demands, offering a way to track and share ingredient sourcing, formulation details, sustainability data, and compliance certifications in a simple, scannable format.

👉At SEA Vision, we are proud to be part of this initiative, develop solutions that will empower beauty brands to be proactive rather than reactive in the evolving regulatory landscape.

The Competitive Advantage of Transparency

With new EU regulations on digital labeling and growing consumer scrutiny worldwide, transparency isn’t just a trend - it’s becoming a business necessity. Manufacturers that proactively adopt traceability and quality assurance solutions will not only comply with evolving standards but will also gain a competitive edge in an industry where trust equals loyalty.

Researches show that up to 58% of consumers are willing to pay more for beauty products that guarantee ingredient safety and ethical sourcing. SEA Vision’s technology facilitates brands to communicate safety, authenticity, and quality directly to consumers. In an era where 80% of buyers demand more accountability from beauty brands, those who embrace transparency will lead the market.

For cosmetics manufacturers looking to future-proof their operations, the message is clear: transparency isn’t optional - it’s essential. And with the right technology, delivering it is easier than ever.

READY TO GAIN A COMPETITIVE EDGE? 

Reference:

• Mintel Report on Consumer Demand for Stricter Regulations – CosmeticsDesign
• Mintel Research on Clean Beauty Purchasing Behavior – CosmeticsDesign
• Consumer Label-Checking Behavior – Industry insights from various market reports
• Stat on 72% of Consumers Avoiding Brands with Safety Issues – General industry research on consumer trust and brand safety
• CIRPASS 2 Group Participation – SEA Vision’s involvement in digital product passport standardization